Google Adwords is exactly the same as Cost Per Click (CPC) or Pay Per Click (PPC) Marketing, however Google Adwords is only for the Google search engine, and most search engines have their own CPC marketing. Cost Per Click marketing is the use of the paid listings on the search engines, you will choose keywords which you would like to focus your advertisement on. You will pay for the keywords you choose to focus on and the more popular a keyword is the more it costs you. The great thing about CPC is that you only pay your advertisement when someone clicks on it and is taken to your website rather than paying for your advertisement when it is shown. You will find that when you put a CPC campaign in place it is beneficial to have a range of common keywords and some that are less common so that your advertisement is viewed by as many different people while still being related to your company. CPC advertisements can be placed on the search engines for an unlimited amount of times due to you only encountering a cost when your advertisement is clicked on rather than each time your advertisement is shown on the search engine pages.
If you are new to search engine optimisation (SEO) and have only just put in place on your website you may find it beneficial to also put CPC marketing campaign in place. SEO can take a small while to take hold and have an effect once it is in place, this is because the search engines need to make sure that the website is relevant to its keywords and it will slowly move up in the rankings of the organic listings. Having a CPC marketing campaign in place will allow your website to be advertised in accordance to its keywords and the ranking of your website has no effect on your advertisement and so even if you are ranking quite low your advertisement will still be shown on the first page of results.
If you are choosing to put a Google Adwords campaign in place it is very beneficial to have an Adwords manager, this is because they are well versed with Google Adwords and they will be able to help you get the very best from your campaign and make it work the best for you and what you want. Adwords management is essential if you do not understand Google Adwords, a manager will be able to help you choose keywords which will be beneficial to you and not necessarily the most popular keywords will be required, this also allows you to choose more specific keywords which are related to your website rather than general keywords. If you want to be successful online it is essential to make yourself easily found, people don’t want to search for ages to find a website but they also don’t want to be presented with a website which isn’t related to what they’re searching for and so Adwords management will be a great help for you until you get to grips with how it works or you may prefer to allow someone else to handle your campaign altogether.Read More
Advertising of dental services has become obvious since competition amongst dentists is inevitable. Dental advertising strategies may come in many forms depending on your budget and your written business plan. The most prevalent form of dentist advertising is through the distribution of printed advertising materials such as posters and flyers. There are some dentists that market their company through expensive TV advertisements or by arduously calling each of their potential clients by phone in the hope that they will receive positive responses from them. Of course, this is not until dentists discovered the power of the internet. This new form of mainstream media opens an opportunity for dental care business owners to produce effective dentist advertising campaigns for less.
You can start with your online dentist advertising strategy by purchasing a domain name that you will use for your dental website. Acquiring a domain name may cost you around $ 20.00-$ 100.00 per year. That is significantly cheaper compared to the expenses you might have from customized printed materials that do not guarantee anything. Just remember to keep your domain name short and simple so that your patients can easily remember your website. Your next step for dentist advertising for less is the process of creating or designing your website. You can do this task by yourself if you have basic knowledge in web development or you can hire someone to create a dental website for your company at dentalmarketingguy.com.
The last and most challenging part of online dental advertising is the process of promoting your website. There are many internet technologies and web experts out there that are able to easily create a professional looking website for your dental care business, but only a few people can transform your dental website into an income generating site. A cheap advertising campaign, particularly those being launched through the internet does not necessarily mean that you should also expect less success.
A dentist advertising campaign should be comprised of more than just an informational campaign about your company’s existence. Your online dentist advertisements must be good enough to deliver results of bringing more new patients to your clinic. If your campaign isn’t good enough to provide this, then you just spent a lot of money on a wasted time. If you don’t have the budget then you should consider taking out a business loan. You may consult a reliable SEO company to learn more about the various ways to create an effective and inexpensive online dentist advertising campaign. With special SEO company assistance, expect increased number of phone calls from new patients who are looking forward to scheduling appointments with you.Read More
This is a philosophy that believes that the economy should not be regulated by the government. Instead, it should be left to operate on its own. Actually, Laissez-Faire is a French phrase that means “Let go”. The system therefore involves the government leaving the economy alone without trying to regulate it. This is not to mean that the citizens are not governed by the government. They are and their rights are protected by the government. Their individual economic activities however are not monitored or regulated. Proponents of this system believe that humans will act according to their self-interest when their economic activities are not interfered with. This results in an environment in which production and exchanges are made with mutual benefits.
Like the name suggests, this type of system originated in France. This was in the 18th century when economists refused the discriminatory nature of the current mercantilism system. These were the likes of Victor Riqueti-Marquis and Francois Quesnay. Mercantilism was a type of economy in which the belief was that wealth was all about amassing money, silver, gold and so on. In today’s world, that would be mean stocking cash reserves and lowering outstanding business debt. One nation’s gain was regarded as another loss and so each nation strived to maintain more exports than imports. This was regulated through tariffs, colonialism and other measures. This system however only favored the merchants, not those employed and engaging in the actual production of the goods.
Laissez-Faire was adopted by the western economies in the 19th century. The people were left alone to do as they pleased. Within no time however, the downsides of this system were felt. These included:
- Disregard for consumer safety and rights
- Increase in monopolies
- Unfair treatment of workers an infringement on their rights
- Disparities in wealth distribution
Many thought that the demerits outdid the merits and soon the governments began to intervene. The main aims were to protect the rights of the workers, consumers and the general population. Among the measures put in place were monitoring monopolies and checking their growth and consumer protection laws put in place. As the 20th Century began, governments nationalized the essential industries and services.
In the 1930s, the Great Depression resulted in Keynesian Economics in which the government would intervene in national economy. This would further kill the concept of laissez-faire but the latter would come back in the 1970s. At this time, the system would be renamed free enterprise or market economy.
To sum it all up, laissez-faire capitalism has its advantages and disadvantages. For those who are interested in learning more about the origin and history of laissez-faire, check out the video embedded above.Read More
Despite being overworked and underfunded, the Small Business Administration (SBA) is still pluggin along despite many obstacles.
Leading the way in disbursing federal subsidies and another help is the SBA, whose mission statement says that its role is to “maintain and strengthen the nation’s economy” by helping small business owners from everything from writing a business plan to securing business bank accounts and corporate credit cards.
In the wake of 9/11, the SBA issued $1.2 billion in disaster loans. In just 90 days since the wrath of Hurricane Katrina, the SBA has already dispersed $1.3 billion to thousands of small business owners under the regulatory guidelines established via federal legislation on Capitol Hill.
But USA Today recently reported that SBA workers are reporting low morale, high stress. Swamped by disaster loan applications from victims of the Gulf Coast hurricanes, the SBA ranked last in a recent study of employee morale at 30 federal departments and agencies. The company’s low job satisfaction score is a drop from its 24th-place ranking in a similar survey of 28 agencies and 150,000 federal workers two years earlier.
Meanwhile, the left is comparing SBA to FEMA. Blackenterprise.com reported that SBA Administrator Hector Barreto recently addressed Capitol Hill for yet another attempt to “spin away the SBA’s failure to help small businesses in the Gulf Coast” devastated by Hurricane Katrina. Reminiscent of former FEMA director Mike Brown’s attacks, opined the magazine’s Web site, officials are publicly speaking out against Barreto. Sen. John Kerry, the top Democrat on the Senate Committee on Small Business and Entrepreneurship, issued the following statement:
“This administration should be ashamed of the SBA’s response to Katrina. Hector Barreto is not doing a heck of a job. Out of more than 300,000 applications, they’ve only approved 20,251. Small business owners throughout the Gulf Coast are still hurting months after Katrina, but the Small Business Administration’s leadership is offering them only hurricane force spin.” As someone who for 23 years has helped owners of privately owned businesses sell their companies, let me speak up in defense of the SBA. Small business is the engine of the U.S. economy. Without small businesses, where would today’s big businesses come from? Microsoft, Wal-Mart, Marriott and countless other examples started out as a small business.
Although in its bureaucratic past this wasn’t always the case, today the SBA is a preferred lender when small privately owned businesses decide to either sell their business or want to borrow additional capital to expand their business. Business expansion clearly creates additional capital spending and new jobs. Also, the transfer of ownership is both good for the economy and also good for employees.
When a business is sold, the fact of the matter is that virtually all employees fare better in the future because a high percentage of new owners come in with additional capital and a desire to grow their new business. This growth typically spells opportunity for employees who want to develop their careers and who welcome working with a new owner. Meanwhile, the former owner of a business typically either buys and grows a new business or invests for retirement and those invested funds and savings are recycled into to new loans and additional capital expansion through the banks, savings and loans and other investment vehicles typically used by retirees.Read More
Did you know that business credit cards actually classify as small business loans? Think about it. A bank and a credit card is almost always issued by a bank, offers to let you use their card to make a purchase without putting any cash up. They then allow you to pay for that purchase on time payments in return for adding an additional amount of money to what is owed, an interest rate on top of the principle. You can call that whatever you like, but by definition, it is a small business loan.
One way to make your business flourish is by building business credit. It comes handy when you want to seek financial assistance to expand your business. One of the simplest ways to establish company credit is by using a business bank card. If you have had poor credit experience in the past, you may want to consult the Sky Blue Credit Repair guide to get you back on track.
They are useful for purchasing supplies while you can reserve some amount of cash. However, you need to remember that business charge cards are to be used only for business purposes. Here are few benefits offered by the best bank for a business credit card you might want to be aware of while trying to build corporate credit.
-Business credit cards aid in keeping your business and personal account details separate. You will not have to waste time sorting them out when you pay taxes or while you are performing an audit.
– Business credit cards have the advantage of a higher credit limit. You will be able to make purchases for your business that will not be possible by using personal credit cards.
-Business credit cards are of great help to improve your business credit profile. All you need to do is make the payment regularly and use your card wisely. Also, have your trade with businesses that report to credit bureaus.
-You get to set employee spending limit through your business personalized card. However, make sure you monitor their spending from time to time.
You can take advantage of discounts on business travel and business purchases when you earn reward points. Some cards also offer discounts on software and phone services.
Apart from the above mentioned advantages while using the best business bank card you get to advertise your business while displaying its growth. Even home business owners see business bank cards as a way to gain credibility. Business cards can be a great boon when used with care at the same time mismanagement can lead to undesirable consequences. For example, if you do not make your payment even after the last day of your grace period you will end up paying the late fee. It doesn’t stop with that there will also be a negative effect on your credit report. So if your aim is to build business credit, be careful in your credit-card management.
Business bank cards, like any other product, need to be chosen with care. Make sure you compare all the features before deciding to go for a card. Choose the one that gives you maximum benefits and fits your requirements. Make yourself familiar with all the terms and conditions before you sign an agreement. Although the prospect of owning multiple cards is tempting restrict yourself to 2-3. Making several credit inquiries will be an obstacle in building business credit. Stick to the fundamental rules of the credit-card management and use it to your advantage.Read More
A business plan is that formal statement that contains business goals, reasons why they are attainable, as well as plans to adopt in order to reach them. In addition, it may contain some background information about the team or organization attempting to reach the specific goals. In summary, a business plan is a vital road map for the success of business. Here is an expert’s guide on how to write a business plan:
1. Executive Summary
In the executive summary, one will write a snapshot of the business plan as one whole plan while touching on the profile and goals of the company. It should also help an individual understand the kind of business that they are providing for the potential clients in the market. It makes a person easily understand the business and its products and services.
2. The Description of the Business
Your company or business description offer information on what it dos, what differentiates the business from others operating in the market, and the markets the business serves. In addition, the section may include market analysis that targets on how the business will reach the potential market in an appropriate way. It also talks about the potential competitors in the business.
3. Organization and Management
In this section, every business is always structured differently. A business must find out the best management and organization structure that works well for the business.
4. An Overview of Product or Service Lines
What do the business sell? How does the products or services benefit customers? What is the life cycle of products? It will help customers understand the value that the business brings in their lives while providing them with the best options when operating in the market. .
5. Marketing and Sales
How do your business plan to market itself? What is the best sales strategy for the business? As a business operator, you will understand how you can run your business to improve the sales.
6. Capital Acquisition
If your business is seeking funding from venture capitalists, you should find out about the vital information to help get the funds easily. In this section, you can add Financial Projections in case your business needs more funding. The section should have financial projections to help back up your capital request. Every business owner must find out the information that is needed in the business financial projections for prosperity.
In conclusion, the above is an expert’s guide on how to write a business plan that you should know before starting a business. We’ve included a Youtube video above for additional information regarding starting your new business.Read More